Amazing £5 deals will show off Plymouth’s West End like never before
Shoppers are being offered exclusive £5 deals at some of Plymouth’s most popular businesses as part of the innovative Fiver Fest in the West End of Plymouth City Centre.
West End businesses, including traders in Plymouth Market, will be joining independent businesses across the UK in the unique £5 promotion throughout February half term.
Called the Totally Local Fiver Fest, the event includes retailers making one-time offers of £5 on a huge variety of products from 15 to 29 February.
It is being supported and promoted by the Plymouth City Centre Company and details of the offers and other news and information relating to the event will be hosted on the new West End Plymouth website www.westendplymouth.co.uk and social media channels.
The City Centre Company, which runs the city centre Business Improvement District (BID) recently created a new brand and identity for the West End with the aim of raising the area’s profile and to attract more shoppers to the huge variety of independent businesses in and outside the market.
Steve Hughes, the company’s Chief Executive, said: “We are doing all we can to get more people to discover the range of businesses we have in the West End and Fiver Fest will help us to do that.
“We just want as many people as possible to come and support their local traders.
I’d really encourage anyone thinking of trying the West End or the Market for the first time – or revisiting for the first time in a while – to browse our fabulous businesses in half term.
“I think you’ll be amazed at the quality and range on offer – not to mention the incredible £5 offers on display!”
More than 70 towns and cities across the UK will be taking part in Fiver Fest, as part of a drive to bring shoppers back to their local high streets.
The idea is the brainchild of Totally Local, an organisation set up to promote the Great British high street.
Mr Hughes added: “I’d like to thank Totally Local for their support – their research shows that if every adult in Plymouth spent just £5 a week with their local independent stores instead of online or chain stores it would be worth £51 million going directly into our local economy.”