The West End has a brand new look ...
Saturday's Carnival marked the unveiling of the new West End branding
Plymouth City Centre Company is helping businesses in the West End of Plymouth by creating a new brand; bringing some colour to the streets.
We have introduced a splash of colour to the #westendplymouth with our new brand which you can see in shop windows, banners and empty shopfronts.
... and here, to read the latest Plymouth Live story on the branding: